Walmart Hair Dye Review: The 5 Best Options Now

Ever stared down the aisle at Walmart, completely overwhelmed by the wall of hair dye boxes? You want a fresh look, maybe hide those pesky grays, but the sheer number of shades and brands can feel like a color explosion in your brain! It’s a common struggle. We all want vibrant, long-lasting color without emptying our wallets or ending up with a shade that looks nothing like the picture on the box.

Choosing the perfect Walmart hair dye involves navigating everything from permanent versus semi-permanent options to finding the right undertone for your skin. It’s easy to feel lost in the sea of “Natural Brown” or “Fiery Red.” But don’t worry! This guide cuts through the confusion.

We are going to break down the best budget-friendly dyes Walmart offers. You will learn which brands deliver on their promises, how to pick a color that truly suits you, and simple tips to avoid common dyeing disasters. Get ready to leave the store confident in your choice. Let’s dive into finding your next great hair color!

Top Walmart Hair Dye Recommendations

No. 1
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
No. 2
Revlon ColorSilk with Bond Repair Complex, Brown Permanent Hair Color, 100% Gray Coverage, Ammonia Free Hair Dye, Vegan Keratin, 30 Dark Brown (Pack of 3)
  • NEW plus IMPROVED TO HELP REPAIR HAIR: Bond Repair Complex plus Vegan Keratin Fillers help repair hair from the inside out.
  • LESS HAIR LOST FROM BREAKAGE: Up to 98% less breakage vs. uncolored hair.
  • HAIR LOOKS and FEELS STRONGER and HEALTHIER: Up to 94% silkier, 9X shinier hair vs. uncolored hair. Leaves hair in better condition than before coloring.
  • EVERYTHING YOU LOVE FROM THE HAIR COLOR IN THE U.S.: Ammonia-free color delivers 100% gray coverage and up to 8 weeks of vibrant, salon-quality color and shine.
  • WORKS ON ALL HAIR: This no-mess, no-drip formula works on all hair types and textures. Formulated without adding Ammonia Revlon Consumer Products Corporation’s calculation based in part on data reported by Circana, LLC, through its OmniMarket Service of Total US Multi-Outlet for Women’s Hair Coloring Category for the 52 week period ending 3-24-2024 using Revlon’s custom definitions.
No. 3
Revlon Colorsilk Beautiful Color, Permanent Hair Dye with Keratin, 100% Gray Coverage, Ammonia Free, 44 Medium Reddish Brown
  • PERMANENT AT-HOME HAIR DYE: Convenient hair color kit for at-home use co-developed with salon experts for long-lasting gray coverage
  • KERATIN ENRICHED HAIR COLOR: Nourishing, ammonia-free hair color formula is infused with Keratin and Silk Amino Acid to leave hair in better condition than before you colored it
  • 100% GRAY COVERAGE: Revlon’s 3D Color Gel Technology delivers rich, natural-looking, multidimensional color with shine that lasts
  • EASY TO USE HAIR COLOR KIT: Changing your look or covering greys is simple with an easy at-home process from root to tip
  • 41 NATURAL LOOKING SHADES: With shades of black, brown, blonde, red, and platinum hair dye, there are so many beautiful colors to choose from
No. 4
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)
  • Nothing Covers Gray Better: Excellence Crème is a Triple Care Color routine that deeply cares for your hair and covers 100% of grays, even stubborn ones. Hair color for gray hair coverage is formulated with Hyaluronic Acid to protect hair as it colors
  • Triple Care Color Routine: Care for your hair with every step. Protective Coloring Cream protects hair for long-lasting color. Caring Shampoo with Hyaluronic Acid gently cleanses hair and scalp. Caring Deep Conditioner with Hyaluronic Acid nourishes hair
  • Suitable Hair Dye Kit For All Hair Types: This non-drip, crème formula is available in 27 shades, made for all hair types and textures. No permanent hair color protects better or covers grays better (vs each leading competitor's top selling brand)
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent & temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover grays, highlight hair, or go lighter with L'Oreal's collection of hair coloring products
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
No. 5
Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 40 Dark Brown (Dark Chocolate), 1 Count
  • 100% Gray Coverage & Rich, Vibrant Permanent Color: Our permanent hair color lasts up to 8 weeks and covers salt-and-pepper grays beautifully. See best results with starting hair color that is within 2 shades of the target color
  • Exclusive 5-Fruit Oil Nourishing System: Only hair color with snap-and-pour ampoule (avocado, olive, coconut, argan, shea oils). 2X shinier, silkier, nourished hair vs. uncolored hair. Premium after-color conditioner leaves hair healthier
  • Color Boost Technology: This formula efficiently infuses intense hair dyes into hair fibers for richer, radiant & long-lasting color with 100% gray hair coverage, ideal for root touch‑ups, full‑head color refreshes, or first‑time at‑home gray coverage
  • Easy Application Process: Mix colorant, developer, and oil ampoule. Apply evenly to dry hair. Process 30 minutes, rinse thoroughly, then apply after-color conditioner. Non-drip cream formula spreads smoothly for even coverage every time
  • Cruelty‑Free, Vegan Shade Range: Garnier hair color is also at-home hair care. Expertly formulated with nutrient-rich plant oils, Garnier Nutrisse offers over 60 shades for all hair types and textures, made without animal‑derived ingredients
No. 6
Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color, Pack of 1
  • Enhance your look with rich, radiant color and glossy, gotta-have-it shine
  • It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant
  • This Vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually
  • One hair color application kit: Color cream Formula, Activator, Brilliant Shine Conditioner, gloves & intructions leaflet
  • Available in 37 shades of blonde, brown, black and red
No. 7
Revlon ColorSilk with Bond Repair Complex, Black Permanent Hair Color, 100% Gray Coverage, Ammonia Free Hair Dye, Vegan Keratin, 10 Black (Pack of 3)
  • HELPS REPAIR HAIR: Bond Repair Complex + Vegan Keratin Fillers help repair hair.
  • LESS HAIR LOST FROM BREAKAGE: Up to 98% less breakage vs. uncolored hair.
  • HAIR LOOKS HEALTHIER: Up to 94% silkier² and up to 9X shinier hair³. Leaves hair in better condition than before coloring.
  • EVERYTHING YOU LOVE FROM THE #1 HAIR COLOR IN THE U.S⁵ : Ammonia-free** color delivers 100% gray coverage and up to 8 weeks of vibrant, salon-quality color and shine.
  • WORKS ON ALL HAIR: This no-mess, no-drip formula works on all hair types and textures.
No. 8
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary)
  • Nothing Covers Gray Better: Excellence Crème is a Triple Care Color routine that deeply cares for your hair and covers 100% of grays, even stubborn ones. Hair color for gray hair coverage is formulated with Hyaluronic Acid to protect hair as it colors
  • Triple Care Color Routine: Care for your hair with every step. Protective Coloring Cream protects hair for long-lasting color. Caring Shampoo with Hyaluronic Acid gently cleanses hair and scalp. Caring Deep Conditioner with Hyaluronic Acid nourishes hair
  • Suitable Hair Dye Kit For All Hair Types: This non-drip, crème formula is available in 27 shades, made for all hair types and textures. No permanent hair color protects better or covers grays better (vs each leading competitor's top selling brand)
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent & temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover grays, highlight hair, or go lighter with L'Oreal's collection of hair coloring products
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

The Ultimate Buying Guide for Walmart Hair Dye

Choosing the right hair dye at Walmart can feel overwhelming. So many boxes line the shelves! This guide helps you pick the perfect shade and formula for your needs.

Key Features to Look For

When you grab a box, check these important details first. These features tell you what the dye will actually do.

1. Type of Dye

  • Permanent Dye: This lasts a long time. It completely changes your natural color. It covers gray hair well.
  • Semi-Permanent/Demi-Permanent: These wash out over time. They often just add shine or deepen your current color. They are gentler on your hair.

2. Level of Lift or Deposit

This tells you how much lighter or darker the dye makes your hair.

  • Level 1-3 (Dark): These dyes deposit color. They make hair darker.
  • Level 4-7 (Medium): These are common natural shades.
  • Level 8-10 (Light): These offer the most lift. They can make light blonde shades.

3. Special Formulas

Look for added benefits on the box.

  • Gray Coverage: If you have gray hair, make sure the box promises 100% gray coverage.
  • Conditioning Ingredients: Many modern dyes include oils or keratin to keep hair soft.

Important Materials Inside the Box

Walmart hair dye kits usually contain a few key items. Know what they are before you start mixing.

The Developer

This liquid activates the color. It usually contains hydrogen peroxide. Stronger developers lift color more. Gentler developers deposit color softly.

The Color Cream/Activator

This is the actual color pigment. It mixes with the developer.

Conditioning Treatment

Always use the post-color conditioner provided. It seals the cuticle and locks in the new color.

Factors That Improve or Reduce Quality

The final look depends on your starting hair and the dye quality. Some factors make the results better or worse.

Factors That Improve Quality:
  • Starting Color: Dye works best when you stay close to your natural shade. Going much lighter often requires bleach first.
  • Following Instructions Exactly: Measure developer and color precisely. Do not guess the timing.
  • High-Quality Brands: More expensive brands found at Walmart often use better pigments for richer results.
Factors That Reduce Quality:
  • Dyeing Over Bleached Hair: Old, damaged hair absorbs color unevenly. This causes brassy or patchy spots.
  • Washing Too Soon: Washing your hair too frequently after coloring strips the pigment out fast.
  • Using Old or Expired Kits: Old chemicals do not mix properly. This leads to weak or incorrect color results.

User Experience and Use Cases

People buy Walmart hair dye for different reasons. Your use case changes which product you should choose.

Quick Touch-Ups

If you just need to hide roots or refresh faded ends, look for “Root Touch-Up” kits. These are fast and use less product.

Total Color Change

If you want a dramatic change, you must buy two boxes, especially if your hair is long or very thick. One box usually does not cover everything well.

At-Home Beginners

New users should stick to shades labeled “Natural” or “Medium.” These offer the safest results. Darker shades are easier to correct if you make a small mistake.


10 FAQs About Walmart Hair Dye

Q: Can I use Walmart hair dye on previously colored hair?

A: Yes, you can. However, the results might differ. The dye will only deposit onto the already colored parts. It will not lift the old color.

Q: How long does Walmart hair dye usually last?

A: Permanent dye lasts until your hair grows out, usually 4 to 6 weeks before noticeable roots appear. Semi-permanent dyes last about 6 to 12 washes.

Q: Should I wash my hair before I dye it?

A: It is best not to wash your hair right before dyeing. Natural oils help protect your scalp from the dye chemicals.

Q: What if I want to go significantly lighter?

A: Box dye from Walmart usually cannot lift hair more than two or three shades. For big changes, you must use a separate bleach product first.

Q: Does Walmart sell professional-grade dye?

A: They sell many well-known drugstore brands. These are designed for home use, not professional salon mixing.

Q: How do I stop my red dye from fading quickly?

A: Use sulfate-free shampoo. Wash your hair with cooler water. Limit how often you wash your hair.

Q: Can I mix two different shades of the same brand?

A: Some experienced users mix colors to customize a shade. Beginners should avoid this. Mixing different brands is never recommended.

Q: What is the purpose of the gloves in the kit?

A: The gloves protect your skin from being stained by the strong color chemicals.

Q: My hair turned out too dark. What should I do?

A: Wait a few days. Color often fades slightly after a few shampoos. You can try a color remover product later if it stays too dark.

Q: Does the dye smell bad?

A: Most box dyes have a strong chemical smell due to the ammonia or developer. Good ventilation is important when using them.